The New Mark, and the Number Inside It

MAISON MONUMENTS has a new mark. At a glance it reads like an initial. Look again and it is a number: 4-1-4.

THE STRUCTURE

414 began as a form of recognition, inside the name itself. MONU: four letters. M: one letter at the center. ENTS: four letters. MONUMENTS, MNMNTS and 414 belong to the same structure.

The mark draws that structure. Two 4s face each other, and a 1 stands between them.

4-1-4.

THE MEANING

414 is an angel number, and the structure found its meaning after: foundation, balance and new beginnings. A reminder to trust the work, stay consistent, and keep building.

A NUMBER THE HOUSE WAS ALREADY WEARING

The first MAISON MONUMENTS piece ever made was the 4-1-4 Boxy Oversized Jersey. The 414 Structure Oversized Tee carries the same code on its chest. The number came first. The mark just caught up with it.

WHERE YOU WILL SEE IT

The mark now sits beside the MONUMENTS wordmark at the top of the site and builds itself piece by piece when you first enter. Pieces made earlier keep the marks they were made with. Both belong to the same house.

Look for the number. Once you see it, you will not stop seeing it.

Imperfections are what make us unique.
MONUMENTS